Privacy Policy

Last updated: July 17, 2026

BaitVibe LLC (“BaitVibe,” “we,” “us,” or “our”), a Massachusetts Limited Liability Company, operates the website baitvibe.com (the “Site”) and the related bait-recommendation, tackle-planning, and e-commerce services offered through it (the “Services”). This Privacy Policy explains what information we collect, how we use and share it, and the choices you have.

By using the Site, you agree to the collection and use of information as described here. If you do not agree, please do not use the Site.

Note on AI features. BaitVibe uses artificial intelligence to generate bait recommendations, guides, tackle suggestions, and chat assistance. When you use these features, information you enter is sent to a third-party AI provider to generate a response. See “AI-Powered Features” below for details.

1. Who We Are

BaitVibe LLC is the data controller responsible for your information. For any privacy questions or requests, contact us at:

Email: hello@baitvibe.com

2. Information We Collect

Information you provide directly

  • Search and tackle inputs. When you use “Find Your Bait,” “Build Your Tackle Box,” or the discovery map, you provide details such as fish species, body of water, town/city, state, fishing method, time of day, and budget.
  • Chat assistant messages. Questions and messages you send to our on-site chat assistant.
  • Account information. If you create an account, we collect your name, email address, username, password (stored in encrypted form), and your saved searches and preferences.
  • Order and payment information. When you make a purchase, we collect your name, billing and shipping addresses, email, phone number, and order details. Payment card information is processed by our third-party payment providers; we do not store full payment card numbers on our servers.
  • Communications. Information you provide when you contact us or sign up for emails.

Information collected automatically

  • Usage and device data. IP address, browser type, device information, pages viewed, referring pages, and interactions with the Site.
  • Location information. Location details you enter (such as town, state, and body of water) and, where applicable, coordinates derived from geocoding those locations. We do not collect precise GPS location from your device unless you provide it.
  • Cookies and similar technologies. We and our service providers use cookies, pixels, and similar technologies for functionality, analytics, and advertising. See “Cookies and Tracking” below.

3. AI-Powered Features

BaitVibe’s recommendation, guide-generation, tackle-planning, and chat features are powered by third-party artificial intelligence services (currently Anthropic’s Claude API).

  • What is sent. When you use these features, the inputs you provide (such as species, location, conditions, budget, and chat messages) are transmitted to our AI provider to generate a response. We also send relevant product-catalog information to produce recommendations.
  • What we do with the results. Generated guides and recommendations may be stored (“cached”) on our servers and reused to serve the same or similar requests efficiently. This means a guide you generate may be viewable by other users searching for the same species and location. Do not enter sensitive personal information into these features.
  • Third-party processing. Your inputs are processed by the AI provider under its own terms and privacy practices. We encourage you to review the AI provider’s privacy policy. We do not control, and are not responsible for, the AI provider’s independent data practices.
  • No professional advice. AI-generated content is for informational purposes only and may be inaccurate or incomplete.

4. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and improve the Services, including generating bait recommendations, guides, tackle boxes, and chat responses;
  • Process and fulfill orders, payments, shipping, and returns;
  • Create and manage your account and saved searches;
  • Send transactional messages and, where you have opted in, a weekly email digest and other updates;
  • Track demand and inventory gaps to improve our product offering (we log which recommended items are not currently stocked; this is aggregate operational data, not tied to your identity in a way we use to contact you);
  • Analyze usage to improve site performance, content, and SEO;
  • Detect, prevent, and address fraud, abuse, security issues, and technical problems;
  • Comply with legal obligations.

5. How We Share Your Information

We do not sell your personal information for money. We share information with:

  • Service providers who perform functions on our behalf, including:
    • AI provider (Anthropic) — processes your search/chat inputs to generate responses;
    • Mapping/geocoding (Google Maps Platform) — converts locations into coordinates for the map and nearby-spots features;
    • Payment processors (such as WooPayments, PayPal, and other enabled processors) — process transactions;
    • Shipping/fulfillment providers (such as ShipStation) — fulfill orders;
    • Email delivery (our SMTP/email provider) — sends transactional and digest emails;
    • Hosting, caching, and security providers — operate and protect the Site.
  • Analytics and advertising partners — see “Cookies and Tracking” below.
  • Legal and safety — when required by law, to enforce our terms, or to protect the rights, property, or safety of BaitVibe, our users, or others.
  • Business transfers — in connection with a merger, acquisition, or sale of assets.

6. Cookies and Tracking

We use cookies and similar technologies for essential site functionality (such as your cart and login session), analytics, and advertising.

We use or may use the following third-party services, which may set their own cookies or tracking pixels:

  • Google (via Site Kit / Google Analytics / Google for WooCommerce) — website analytics and product/advertising integration;
  • TikTok — advertising pixel and commerce integration;
  • Reddit — advertising pixel and commerce integration.

These partners may collect information about your activity on our Site and across other sites over time. You can control cookies through your browser settings, and you may be able to opt out of certain advertising tracking through the partners’ own tools or through industry opt-out programs such as the Digital Advertising Alliance (optout.aboutads.info) or Network Advertising Initiative (optout.networkadvertising.org).

7. Your Choices and Rights

  • Account information. You can review and update your account details and saved searches by logging in, or by contacting us.
  • Marketing emails. You can unsubscribe from the weekly digest or marketing emails using the link in those emails or by contacting us. We will still send transactional messages (such as order confirmations).
  • Cookies. You can disable cookies in your browser, though some features may not work properly.

If you are in the European Economic Area or United Kingdom (GDPR)

You have the right to access, correct, delete, restrict, or object to our processing of your personal data, and the right to data portability. Our legal bases for processing include performance of a contract (to provide the Services), your consent (for marketing and certain cookies), our legitimate interests (to operate and improve the Site), and compliance with legal obligations. You may lodge a complaint with your local data protection authority. To exercise your rights, contact hello@baitvibe.com.

If you are a California resident (CCPA/CPRA)

You have the right to know what personal information we collect, to request deletion, to correct inaccurate information, and to opt out of the “sale” or “sharing” of personal information as those terms are defined under California law. We do not sell your personal information for money; however, some advertising cookie activity may be considered “sharing” under California law. You may exercise these rights, without discrimination, by contacting hello@baitvibe.com.

8. Data Retention

We retain personal information for as long as needed to provide the Services, fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Cached guides and generated content may be retained to serve future requests efficiently; you may request removal of content associated with your account by contacting us.

9. Security

We use reasonable technical and organizational measures to protect your information, including encryption of passwords and secure processing of payments through third-party providers. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

The Site is not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.

11. International Users

We operate from the United States, and your information will be processed and stored in the United States and potentially other countries where our service providers operate. These countries may have data protection laws different from those in your country. By using the Site, you consent to this transfer.

12. Third-Party Links

The Site may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties, and this policy does not apply to them.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new “Last updated” date. Your continued use of the Site after changes take effect constitutes acceptance of the revised policy.

14. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal information, contact us at:

BaitVibe LLC Email: hello@baitvibe.com

This document is a general template provided for convenience and does not constitute legal advice. Privacy and data-protection obligations vary by jurisdiction and by how your business actually operates. You should have this policy reviewed by a qualified attorney before publishing, and ensure it accurately reflects your final list of active plugins, payment processors, analytics tools, and data practices.